Advertise with LAFM
With an unwavering commitment to local content for our local communities, LAFM dominates the 40-64 year old demographic with 36,000 weekly listeners and is the first choice for Launceston and Northern Tasmanian residents to turn on when they need to know about anything and everything, from road closures to bushfires.
Why radio?
- Radio builds strong emotional connections with listeners.
- Radio audiences in Australia are continuing to grow.
- Radio influences consumers closest to the time of purchase.
- Radio and online in combination delivers the strongest ROI.
- Radio is portable & mobile – today there is a radio in everyone’s pockets.
Why LAFM?
- LAFM has the best mix of News, Sport, Talk and Music and dominates the 40-64 demographic in Northern Tasmania with 36,000 weekly listeners.
- Breakfast with Jules – Northern Tasmania’s #1 Most Listened to Breakfast Show (40-64 year olds).*
- Tasmania Talks with Richard - Northern Tasmania’s #1 Most Listened to Morning Show (40-64 year olds).*
- Long Lunch with Shayne
- Drive with Fairsy – Northern Tasmania’s #1 Most Listened to Afternoon Show (40-64 year olds).*
- Weekends – Northern Tasmania’s #1 Most Listened to Weekend Show (40-64 year olds).*
You can find out more information on our wonderful team by visitig their show pages.
* Source: Launceston Survey #1, 2021 - XTRA Insights 40-64 Station/Daypart Listened to Most % # This result was equal #1 with Chilli FM Launceston Survey #1, 2021 - XTRA Insights 40-64 Station/Daypart Listened to Most %
Combine radio and website advertising for best results
The LAFM website offers a unique advertising platform for you to reach your clients across Northern Tassie. With about 82,000 unique visitors to our site in 2022 and 233,000 pageviews, we give Launceston and the North East everything they need to keep up to date: local news, talk back community events, great music, gigs, competitions and much, much more.
Combining your radio advertising with digital advertising on our site will give you the greatest cut through. Radio and online is the strongest two channel combination, delivering an average ROI of nearly three times more than TV and online.